True Cost Calculator

Your TMS Is Cheaper Than HaulPilot.
Your Staff Isn't.

We did the math. Here's what manual operations actually cost — and why "free software" is the most expensive thing in your brokerage.

Section 01

The Hidden Cost Calculator

Plug in your numbers. See what manual operations actually cost you annually — not just software, the human hours software can't touch.

100
Annual Cost of Manual Operations
Load matching time (6 min/load) —
Follow-up calls & emails (4 min/load) —
Invoice reconciliation (5 min/load) —
Carrier no-shows — missed revenue (8%) —
Total hidden cost —
HaulPilot Annual Cost
Platform (Professional, $199/mo) $2,388
1 dispatcher instead of 2 —
AI handles matching, follow-up, reconciliation $0
Your net outlay —
Your annual savings with HaulPilot
hidden costs eliminated minus platform cost
—
At your current volume, HaulPilot pays for itself once you win — extra loads per month (assuming avg $1,800/load at 15% margin = $270/load profit).

That's — days of extra business at your current run rate.

Sources: ATBS Trucking Industry Report — avg dispatcher load matching time 6–8 min per load; carrier no-show rates 7–11% industry average (DAT Freight & Analytics, 2024); avg dry van spot rate $1,742–$1,853 (FreightWaves Q4 2024); dispatcher median wage $22/hr (BLS, 2024).

Section 02

The "Free TMS" Illusion

The software line is the smallest item on your P&L. The comparison table nobody shows you:

AscendTMS + Manual Staff HaulPilot AI Platform
TMS Software $0–$149/mo $199/mo
Dispatchers needed 2–3 FTE 1 FTE
Dispatcher cost $90,000–$135,000/yr ~$45,000/yr
Load matching speed 15–45 min/load 90 seconds
Carrier no-shows 8–12% of loads <2% of loads
Invoice error rate 3–5% <0.5%
True annual cost $90,000–$135,000+ ~$47,388
AscendTMS trained the market to expect cheap software. What they didn't tell you: the software is the smallest line item on your P&L. Staff is 80% of your brokerage cost. HaulPilot doesn't just replace software — it replaces the human hours that software can't touch.

Section 03

Simple Pricing. No Surprises.

Pick the plan that matches your load volume. Scale up when you're ready.

Starter
$99/mo
Up to 50 loads/month. Best for new brokerages and solo ops getting off the ground.
  • Up to 50 loads/month
  • AI load matching — top 5 carriers
  • Basic carrier dashboard
  • Email support
  • 14-day free trial
Start Free Trial
Most Popular
Professional
$199/mo
Up to 200 loads/month. Everything you need to run a lean, growing brokerage with one dispatcher.
  • Up to 200 loads/month
  • Everything in Starter
  • AI rate negotiation
  • Invoice reconciliation
  • Priority support
  • 14-day free trial
Start Free Trial
Enterprise
Custom
Unlimited loads. Custom integrations. Built for brokerages scaling past 500 loads/month.
  • Unlimited loads
  • Custom ERP/ELD/factoring integrations
  • Dedicated account manager
  • SLA guarantee
  • White-glove onboarding
Talk to Sales

All plans include a 14-day free trial. No credit card required.

Section 04

"Will AI match carriers as well as my dispatcher?"

The question every broker asks. Here's what operators using AI-assisted matching actually report:

"Loads matched in 90 seconds. My dispatcher takes 20 minutes and still misses carriers two lanes over."

— SMB Freight Broker, Southeast US

"8% of our loads used to fall through from carrier no-shows. With AI pre-screening, we're under 1.2%. That's real revenue recovered."

— Operations Manager, 150 loads/mo

"We run 3× the volume with the same team. The AI handles the matching and follow-up cadence — my dispatcher just confirms and closes."

— Founder, Regional Brokerage

Stop paying for software.
Start paying for results.

14-day free trial. No credit card. Cancel anytime.

Start 14-Day Free Trial See the load matching engine live →